Doc Mo invested €150,000 in ad spend himself, reached millions of people and built his own brand from scratch — before he built for others. He knows what works because he lived it.
Muhammed Kiziler is a qualified dentist — and built his practice innodentum from the ground up into a DACH-wide brand. Not with glossy agencies. But with his own strategy, his own content, his own money.
He knows what it means when business is running but new enquiries still need to come in. He knows how a marketing investment feels when you're not sure if it will pay off. That's exactly why he builds for other entrepreneurs.
Founded innodentum — not as a practice, but as a real brand. Own logo, own CI, own voice. First social media channels built. Zero followers, zero reach — but a clear vision.
After just one year, patients come from Berlin, Munich, Hamburg — 500 km travel for treatment. The brand works.
After 3 years: patients from Switzerland, Austria, Berlin — over 1,000 km travel. €150,000 ad spend analysed, over 1 million people reached organically.
Muhammed becomes a speaker at national dental conferences and an Invisalign trainer — showing other dentists how to build brand and aesthetic dentistry.
Official founding of Doc Mo Agency. Full-service for all industries — with the insider knowledge of an entrepreneur who has been through it himself.
Most agencies build beautiful sites. I build sites that generate enquiries — because I know first-hand what a difference an enquiry makes when you work 10 hours a day as an entrepreneur and still need clients in the evening.
Every decision — colour, copy, button position, image selection — is made with one question: does this bring more enquiries? If not, it doesn't go in.
I built my own brand and my own practice. I know the risk of an investment first-hand.
No account manager. You talk directly to the founder — who is also the implementer.
No three-month wait. In one week you have a professional website that's live.
Restaurant, law firm, clinic, shop, start-up, trades — what they all need: strong online presence and enquiries.
No office, no 10-person team, no fleet. Your budget goes into your project — not into my operation.
After the launch I'm not gone. Questions, adjustments, SEO — direct and without an hourly rate.
I'm not an agency person selling gloss. I'm an entrepreneur who knows what it means when the business still needs enquiries at 11 PM. That's exactly what I build for you.
No sales pressure. We clarify what you need — and I'll tell you honestly whether I'm the right fit.
I analyse your industry, competitors and target audience — before a single design line is created.
You see the page early. Feedback is integrated immediately — no 2-week wait for a reply.
Live in 7 days. After that I'm reachable — not gone like after a classic agency handover.
“Finally someone who understands my business. Doc Mo thinks like an entrepreneur — not like a designer.”
“7 days. I thought that was a marketing promise. It wasn't. The site was live after one week.”
“I previously hired a big agency. 4 months and €8,000 later I wasn't satisfied. With Doc Mo: 7 days, €2,999, delighted.”
No. Doc Mo Agency is a lean, founder-led studio. No bloated overhead, no ping-pong between account manager and designer. You talk directly to the founder — who also implements your project himself.
Because you're not paying for a 10-person team. No office in Hamburg city centre, no fleet of cars. Just real work for your project — billed directly.
Yes. Restaurants, hotels, law firms, shops, clinics, start-ups, trades. What they all have in common: they need a strong online presence that builds trust and generates enquiries. That's universal.
Then it gets changed — without discussion. Feedback rounds are part of the process, not an extra. I only hand over when you're satisfied.
'Doc' stands for the background as a dentist — Doctor. 'Mo' is Muhammed's nickname. The name stands for the origin story: a doctor who mastered his own marketing — and now does that for others.