Umrah bookings don't emerge from rational comparisons — they emerge from emotions, trust and the desire to experience something sacred. We built a website that conveys exactly that: a cinematic journey from earth to the Kaaba — before the user has even booked.
umrax.vercel.app — LIVEThe Umrah travel market is dominated by generic booking platforms. umrax is a smaller, more personal provider — but one that delivers experiences the big players can't. The problem: online, umrax looked like everyone else.
The solution: a booking website that doesn't feel like a booking machine — but like the beginning of a journey. Emotion first, form last.
The 3D earth, the flight videos and all scroll animations are optimised for mobile. GSAP ScrollTrigger automatically adapts the trigger points to the viewport size — no separate mobile layout, but an adaptive system.
One click on the earth starts a journey — in real time, via AI video.
The visitor lands on a page made entirely of the earth — a rotating globe, no distractions, a single call-to-action: click the earth.
Click starts the first AI-generated video: the camera flies out from the Earth's atmosphere, over clouds and oceans. Fullscreen, no UI.
The second video shows the approach: desert landscapes, then the mosque in Medina from above. The descent begins.
The sequence ends with the image of the Kaaba — the emotional destination of every Umrah journey. No text needed. The visitor understands what it's about.
After the sequence: search interface for travel dates, FAQ section, testimonials, WhatsApp CTA. The user was emotionally prepared — now comes the form.
Every section scrolls in with depth. Texts glide, images zoom, parallax effects. GSAP ScrollTrigger — the library behind Apple.com and Porsche.com.
3 chained AI-generated videos form a seamless sequence: earth → flight → Kaaba. Each video is optimised for load time and autoplay.
No separation between marketing page and booking machine. Both integrated — emotion qualifies the user before they see the search field.
For personal travel operators, WhatsApp is the most direct channel. The CTA doesn't lead to form nirvana — but directly into a human conversation.
“An Umrah is not a transaction. It is one of the deepest spiritual experiences in a Muslim's life. A website for it must make you feel that — not just explain it.”
— Muhammed Kiziler, Doc Mo Agency
umrax is the first Umrah booking website in the German-speaking market that uses emotion as the primary conversion element. The result: users who arrive after the earth-hero experience are already qualified — they want to book, not compare.